First Teacher-Student Conference Reflection

I took the branding advertisement and discussion of authenticity as the title is not simply due to the business major background, but to my curiosity of such kind of business communication and the resulting effects within. Some peers suggest me show more elaboration of communication effects. Actually, they correlate and have to do with each recipient’s personal experience, current social culture and environment’s trend to impact the correctness of a certain message, instead of solely being manipulated through sender’s intention. Despite explaining how do the effect cause to people, in the following annotation, I ‘d like to dig into the reality of message that is desperately proved to be authentic by enterprises, which is a subjective production derived from the degree of mutual trust between customers and enterprises. The higher is the degree, the more possible it is to be authentic.

Both Angle and Angela left their comment about asking the social norm and current people’s perception of a brand, and yet I’ve already explained the overall definition of authenticity and the way branding advertisement affects our judgment in revised annotation 1. However, their responses conjure me an idea to provide respectively more details of enterprise-side cause to affect advertisement and individual-side cause to affect authenticity in annotation 2 and ensuing annotation 3.

 The authenticity, technically, is usually not hard-and-fast and we need to flesh those influential factors out to understand the crucial determinants. Little are we able to recoup the result by examining one side of authenticity; hence, first, we should realize why does enterprise communicate the message and what kind of effects it wishes to reach by such means. Second, we try to analyze customers’ decisive conditions, usually, of mental thinking and individual logic value, so that getting a detailed knowing about whether an enterprise should communicate authenticity and in what way they can make to relay correctly, earning admiration and trust at last. 

  This teacher-student conference offers me a great way of research for following writing part. I have to go through several valuable journals about communicative field to recognize more about their research methods or request summary, assisting my direction of research to be more precise and convincing in illustrating enterprise’s methods for proper communication to get authenticity met. The selection of journals is quite a challenge to me since I have to be aware of and ensure references’ research compatibility that could be applied to my research target; otherwise, I might be deviated from the track to make adverse effects crushing the whole research. Thus, I decide to start from viewing the journals concerning communication’s authenticity experiment and case study first to pave the way towards construction of enterprises’ communication behavior.