To Integrate Marketers’ and Customers’ Consumption Perspectives for Branding Communication

  After the conference with professor Liang, I’m glad I’ve assigned the theme of four pieces of annotations in advance to make the essay concrete and assembled as blueprint for final presentation. From the first annotation to the forth one, the structure is clearly established; I define and introduce the effects of branding communication in first place, then I respectively cite one thesis to stand in perspectives of customers’ side and markets’ side as reference for illustrating their viewpoint and possible situation of their opinions’ convergence. Finally, I deduce from a dissertation that brings up more precisely two kinds of consumption perceptions to identify the formation and cognition pattern while viewing branding communication.

  For the customers, they may not perceive which sort of perception they are holding or what their tendencies in consumption are underneath sub-consciousness, but it’s rather handy and informative to provide marketing direction and psychology analysis for marketers, thereby formulating the resolution regarding proper communication with authenticity. Carrying on with this base, three parts of discussion might be in final presentation: (1) the preamble and (2) introduction of branding communication, the two sides aspects for branding communication alongside existing branding advertisement case example and (3) possible resolution/conclusion of the paper. Most significantly, to thoroughly display the sharp contrast and transparency of concept quoted from annotations, I’d like to utilize smart arts, such as cycle graphic and process chart where certain vital key words are highlighted. 

  Briefly, I hope the final presentation could shed light on the decisive purchasing points of consumption circumstance to reveal the importance of media communication and related influence capacity. The 21^st century has been a great time that looks up to economic action and monetary circulation the most foremost than ever-past time, and hence our daily life is impossible to exist without any consumptive action. Both the companies and customers have to see through their unmatched roles in purchasing to build a mutual partnership trust bridge. With more authentic and firm foundation supporting our purchasing cycle, the bogus commodity and fraud behaviors would be replaced sooner or later by a win-win new consumption generation’s advent.